Best Chamber of Commerce Website Case Study: Tampa Bay Chamber

We are excited to announce the launch of the redesigned website for the Tampa Bay Chamber. This Chamber of Commerce represents a diverse portfolio of organizations from small businesses to big corporations, government bodies, and the military. There is no doubt the Tampa Bay Chamber is a unifying organization that is shaping the future of its area. 

Along with a newly designed website, the Tampa Bay Chamber is also using 立博客户端app下载 Freedom Software to help their organization with:

• Event registrations
• Member engagement 
• Live, on-demand business intelligence reporting
• Sales and relationships 
• Detailed member profiles
• Streamlining staff work
• Tracking membership dues
• Payment processing
• Creating lead generation

This Chamber of Commerce also uses top website design trends all across their beautifully redesigned site. We’re excited to share more about these trends and this site’s features to inspire your Chamber if you’re considering a redesign or integrating a membership management software to help grow your organization.

Table of contents:

• Homepage design 
• Membership management 
• Component-based design
• Event management

Homepage design 

• Upon landing on the homepage, you will instantly be engaged with a video that showcases the Tampa Bay area, organizations, and businesses that make up the heart of the region. 
• This above-the-fold video is uniquely designed with a split-screen that shares front-page real estate with the Tampa Bay Chamber’s vision and a call-to-action.
• Below the video in the single fold of the page include four quick link boxes. When you hover over the boxes, the icons display a two-toned color.

Membership management

• Using Freedom Software, a total software solution, Tampa Bay Chamber has a full membership management component tied into their website.
• New members can join directly from their site and pay through the custom-designed Join the Chamber form.
• There is a Membership Directory online where users can search by business name, city, or keywords. Members can upgrade their directory profiles with their logo for an additional fee through the Membership Portal.
• The Member Benefits page displays intuitive content formats with grids and responsive tables to show the different tiers of benefits.
• Designed with new members in mind, the Member Orientation page uses video storytelling to share how new members can get the most out of their membership and where to access key information.

Component-based design

• The Pages Module in 立博客户端app下载 Freedom allows the Tampa Bay Chamber to display unique components throughout its site. 
• A component is a panel of information that is displayed in a custom format that can be applied to different pages throughout a site, allowing for content and imagery to easily be switched out as needed.
• To see an example of components on this new website, check out the homepage or the Military page under Initiatives. 
• The Military page is a customizable page with components, pulling in quick links, related events, committee information, and related news from other sections of the website. 

Event management

• The Tampa Bay Chamber also manages all of its events through 立博客户端app下载’s Events module.
• Members can access the Events calendar and view upcoming meetings, programs, or events. 
• Users can choose a list or monthly view to peruse the events and can register as a guest or member.
• With the Events module, the Tampa Bay Chamber also offers member-specific coupons provided as part of their membership. These coupons can be cashed in for event-specific dollar amounts, and members can access them when they login into their accounts.
• When members are logged into their accounts and register for events, they can easily auto-fill information and can select other people from your company.

Tampa Bay Chamber can manage their website content, update news and events, easily create new pages, and more, all in one place. If you are interested in redesigning your Chamber of Commerce website or learning more about 立博客户端app下载's total software solution, please reach out and someone from our team will be in contact with you. 

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